Club Management Software

Our Team


Larry King

Larry King is the founder and CEO of ShapeNet Software. He attended SUNY Cortland and graduated with a Bachelors in Computer Science and a minor in Physics. Outside of work, he competes in marathons and triathlons. His greatest enjoyment is seeing his two kids grow up.


Hilda Martinez

Hilda Martinez- Director of Operations. She runs the company’s operational functions and large scale projects. She executes business strategies with fantastic focus on implementing and maintaining company wide SOPs. Outside of work, she is a mother who has immersed her two children in sports because she believes sports provides an outlet to challenge their focus, increase their strength, stamina, and heighten alertness.


Vladimir Rafalovich

Vladimir Rafalovich has been with us for a while now as our data conversion specialist. He’s one the specialist we call on when one of our clients needs help with data conversion. Outside of work, he enjoys teasing his wife and walking around his community. And he’s a fan of the Waffle House.


Michael Goff

Michael Goff is a Conversion Specialist at ShapeNet Software. He graduated from Western Carolina University in 2011 with a B.S.B.A in Computer Information Systems and a minor in Accounting. He loves his two cats “more than a man really should,” and enjoys ultimate Frisbee and the wonderful world of online gaming in his spare time.


Laurie O'Reilly

Laurie O’ Reilly is a client services representative for our company. As a gymnastics instructor in the past, she can relate with trainers the need for organization and time management. Outside of work, she loves watching her kids play basketball. She enjoys The Daily Show with Jon Stewart. And she also thinks Stephan Colbert is very funny, too.


Lisa Falkenstein

Lisa Falkenstein is a knowledgeable Client Service Representative. She is diligent in her role as she provides excellent service to all our clients. Outside of work, she loves watching The Walking Dead and enjoys working out using the P90X. She loves Barrone’s Tuscan Grill.


Lynn Wojciechowksi

Lynn Wojciechowksi has been with ShapeNet Software for over a year now and she’s our Conversion Manager. She oversees data conversion so that you, the fitness facility owner, can rest assured that someone will help you thoroughly. Besides work, she spends her time at the beach, with her family, and enjoying Italian food.


Alex Wang

Alex Wang has over fifteen years of experience as a software engineer. He leads our technology group so our present and future technology are in good hands. Outside of work, Alex enjoys time with his family and bringing his daughters to their swimming commitments.


Cathy Price

Cathy Price comes to ShapeNet Software with many years experience in Client Support and Training.  Cathy lived in Japan teaching English as a second language in the Junior High School education system.  She has comprehensive knowledge and experience in Software Development Life Cycle (SDLC) methodologies in the telecommunications industry.  Outside of work, Cathy enjoys traveling, and spending time with her family.  She is an avid sports fan – Go Big Blue! – and loves cheering for her son during his sporting events.


Peter Popov

Peter’s primary goal at ShapeNet software is to create an exceptional customer experience by maintaining a stable server environment so that all client systems operate at peak efficiency. Outside of work Peter enjoys traveling, maintaining a healthy lifestyle, and most of all spending time with his wife and three children.

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Kim Lewis

Bachelors of Business from Ohio University, Registered Dietetic Technician. Prior to joining the Client Services Team she was a Facility Director at a local gym that uses ShapeNet Software. Outside of work she loves being a mommy, competing in spartan races and obstacle course racing with my husband, being an advocate for my son Tucker,who was born with hypoplastic left heart syndrome, bringing awareness to congenital heart disease.