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01. Apr Admin
The year 2020 completely redefined how the fitness industry operates, and many fitness centers struggled to cope with a whole new set of challenges to keep their businesses afloat. However, there are still some fitness centers who coped better than others by quickly adapting to the changing business practices. The need for workout programs while ensuring gym members can stay safe at home popularized subscription-based online fitness programs. Online fitness programs opened up a whole new stream of revenue for fitness centers.
The new normal caused by the pandemic has made it necessary for fitness centers to start offering online fitness classes or integrate virtual fitness software to take their business to the next level.
Here are a few tips that can help you attract more online subscriptions for your online fitness offerings.
Offering a fitness “niche” program is one of the most effective ways to add uniqueness to your online fitness business and target a specific market of fitness lovers. Identify the fitness niche you love and go above and beyond to provide quality workout videos that target the people in your desired niche market and help expand your subscription base.
If you want to attract more subscriptions, it is crucial to establish a strong brand presence to ensure your business is visible online. Therefore, it is essential to provide high value in your workout programs. Fitness lovers will be willing to pay a higher price if your brand has credibility and showcases proven results.
Social media marketing is, without a doubt, one of the best ways to reach a wide audience base and expand your brand visibility, if done right. Fitness contests and challenges help showcase your brand and create a buzz to increase your website’s visitors. You can organize online fitness challenges to engage more audiences online and encourage them to explore your subscription plans.
Offering some rewards always encourages the online audience to send referrals to their friends and family and effectively expand your customer base. The rewards programs such as points for bringing a new member or attending a particular number of classes can keep your existing customers coming back and help in bringing in new clients.
And of course, offering attractive subscription plans with discounted pricing is never a bad idea to encourage new members to join. Many virtual fitness softwares automatically generate suggestions such as discount offers and customized subscription pricing to encourage increased subscriptions.
Shapenet Software offers virtual fitness solutions to manage your online classes, generate automatic reports, and integrate online marketing tools to promote your online fitness programs and attract more customers. If you are interested in knowing more about how our virtual fitness software can help your online fitness business, get in touch with our team.