The founder of ShapeNet Software, Larry King, wanted to apply his 10-plus years of experience with designing high-level banking applications for Stock Lending on Wall Street towards building an innovative software company for the health club industry.
This idea was triggered by the loss of his job after 9/11 as the office (located 2 blocks from the Twin Towers in NYC) and business were impacted by this life changing event for many people.
After analyzing the available software applications that were offered in 2001, Larry concluded that most systems were not comprehensive in functionality and were not web-based.
It was common (and still is today) for Health Clubs to run their businesses with several different software systems. There were several gaps identified and the market was in need for a seamlessly integrated system.